Why Kia

Movement that inspires

Beginning with two wheels in 1944, Kia's 80-year journey has evolved into a powerful movement connecting people and cities.

To us, movement is more than just a change in location. It is the catalyst for progress, where new perspectives, fresh ideas, and unexpected inspirations come to life.

Movement.

It is the reason for our existence and our unchanging essence.

Kia is moving beyond manufacturing to become a mobility brand that designs your lifestyle. We provide products that deeply understand your mobility needs, and solutions that make your most precious asset-time-truly valuable.

Sustainable Movement

A responsible step for humanity and the planet—Kia’s sustainable journey.

Bio Fabrication
As a pioneering study for natural material development, we are producing and processing bio-materials based on mycelium to redefine the foundations of future mobility.
Movement for the Ocean
Supporting advanced technologies to intercept marine plastic, we are establishing a 'Circular Economy' that transforms recovered waste into premium automotive resources.
10 Must-have Items
To phase out animal leather, we have defined 10 essential material solutions derived from recycled and bio-based sources, integrating them into our entire new vehicle lineup.
Sustainable Milestones
Beyond achieving 20% recycled plastic use by 2030, we aim for a 100% vehicle recycling rate by 2045, leading the way toward a fully circular future.
Energy Transition
By implementing solar power and direct PPA, we will complete the transition to renewable energy at all global sites by 2040, ensuring a carbon-free production ecosystem.
10-year warranty
Adding peace of mind to every journey with our industry-leading 10-year warranty. Ensuring your driving experience remains as enduring and reliable as our movement.